Unbreakable Laws of Good Label Design

It is said that consumers will only spend a maximum of 4 seconds looking at packaging before making that crucial decision of whether to buy or not .

We strongly advise that clients take sufficient time in following some basic rules in establishing their Brand Identity, Brand Values, Marketing Strategy and  Label Design.

I highly regard Wexford based Paula Ronan and her tips on label design on 

for some sound advice .






Blas na hEireann 2014

Blas na hEireann  (Irish Food Awards) 2014  took place in Dingle in early October during the hugely popular Dingle Food Festival .

The Label Factory is delighted to be the approved label print partner of Blas since its inception many years ago.

We had a great weekend in Dingle catching up with old and meeting new friends and clients.

Congratulations to all those who were nominated Finalists and to those who went on to be judged winners.

Gold , Silver , Bronze , Finalist , Chefs Choice stickers are available to order on Contact Us page

For Winners ….


labels …fit for a President


We have been supplying labels to Aras an Uachtarain for a number of years .

Our most prestigious client.

Zoom in on the label to see the fine detail on the Presedential Harp which is overprinted on the gold foil .

The Gathering Single Malt

the gathering

I know the year of The Gathering has passed .

This was one of our favourite labels of 2013 ….


Irish Cider Vinegar – new look


The Apple Farm of Tipperary are well known throughout the country for their splendid juices and more recently a wider range of sparkling juices and lemonades. Their Irish Cider Vinegar has always been a seller at the farm shop as well as good health food stores . It has recently had a packaging revamp and is now available in a fabulous bottle complete with great looking label.

 Apple Farm Cider Vinegar

Dalliance from Craigies Cider


This recent edition to the Guys at Craigies Cider is proving very popular already .

The 2012 edition is a “fruity and refreshing ” light bodied cider .Really looks the part too. Love it!

Winner Irish Print Award 2013

Sandra Tarr from Avery Dennison presenting the Award for Self Adhesive Roll Labels of the Year 2013  to Susan Schaerer from The Label Factory Ltd.

12/13   Sandra Tarr from Avery Dennisson presenting the

Irish Print Award to Susan Schaerer for Self Adhesive Label of the Year 2013

Irish Print Award Winners …for the third time in 4 years!

02.12.2013 We are delighted to announce that we are the 2013 WINNER of the IRISH PRINT AWARD for labels !

This is our third award in four years . The awards were held at a gala dinner in Dublin on Friday night …pictures to follow!

The winning label is O ‘Hara’s Barrel Aged Series Leann Follan Stout from The Carlow Brewing Company.

Kinnegar Brewing Ltd

25/11/2013 We were delighted to work with the team at Kinnegar Brewing in Donegal on their new Special Brew label range.

Pictured is their recently launched Long Tongue winters ale. Looks great!